You might always stumble upon these two terms. On Republic digital advertising, you will find more information about the topic. You might think that the term marketing is the same as advertising right? To find out what the answer is, we will go through some explanation regarding digital marketing first.
Digital Marketing: What Is It Actually?
Digital marketing is known as an umbrella term, according to Wikipedia, for digital technologies that utilise marketing. Usually, digital marketing would include a number of marketing efforts by using digital technologies and with the help of the Internet. Digital channels such as search engines, for instance Google, social media and emails are widely used. Digital marketing too is described as a promotion of services or products via any of the mentioned electronic media.
What Are The Types of Digital Marketing?
There are a few types of digital marketing that you need to know. They are quite different from digital advertising and these are the commonly used digital marketing that you might have encountered before.
- Search Engine Optimization (SEO)
This is the most popular one, which is SEO. SEO is used by companies or businesses to boost their websites’s rank in Google search results. This would lead to an increasing amount of traffic that will be received by the businesses. The main goal is to rank on the very first page of Google results for the keyword or terms you look for. This can be done editorially or manually and when the companies are done in applying SEO, there is a high chance that their websites would be more visible to their current and potential customers.
- Social Media Marketing (SMM)
Social media marketing is one of the types of digital marketing which depends fully on the power of social media networks especially the common and famous ones such as Instagram, Facebook and Twitter in order to achieve your goals. Technically, it is not just about creating accounts for your business and posting but it will require a good strategy and great passion.
- Email and Mobile Marketing
Most companies and businesses would utilise email marketing as one of the ways to communicate with their clients and audience. You will often receive their promotions, events, and contents as one of the ways to attract new customers.
As for mobile marketing, it is focused on reaching their target audience on their gadgets such as smartphones and tablets. Usually, mobile marketing would reach their current customers and potential customers by sending text messages, by social media posts, and through their websites and emails.
- Content Marketing
Content marketing is one of the techniques in marketing in which the content created is relevant and valuable. It is to ensure that the target audience will be attracted and would get a better understanding of what the business’ focus is and the products or services provided.
Obviously, digital marketing is vital for a business or company since it will assist you to connect with your customers especially when they are online. Now moving on to digital advertising.
Digital Advertising: Is It Similar To Digital Marketing
If you read the title and wonder what the answer is, you would have to understand what digital advertising is first. The general definition of digital advertising is it is more focused on sales and is sometimes called by names such as internet advertising, web advertising and online advertising. It is a form of advertising where companies utilise the technologies, especially internet technologies to reach their goals. So to answer the question, yes, it is quite similar to digital marketing. In fact, they are almost similar in several aspects and some marketers even use them correspondingly. Technically, each time you see an ad pop out on your browser, that is what we call digital advertising.
Types of Digital Advertising
Just like digital advertising, there are a few types of digital advertising that a business or company would normally use.
- Social Media Ads
Let’s take an example from Facebook. You are scrolling your timeline and suddenly you see sponsored ads and suggested ads. This is one of the types of digital advertising that is often used by almost all companies. It is easy and a number of people would come across the ads, whether it is intentional or not.
- Video Ads
It is the same as social media ads, where you would see video ads from pages you might or might not follow. It is easier as it would instantly show what are the purposes and the products they are promoting.
In a nutshell, there is a fine line between these strategies. They might appear to be the same, but actually they aren’t. You should decide whether to utilise one of these strategies or, you can use both.